Improving bus ticket Purchasing experience

Improving bus
ticket Purchasing experience

Timeline

2 WEEKS

Responsibility

UI/UX DESIGNER

Tools

Figma, Maze, Whimsical, Illustrator

Type

iOS App

Project Overview

RedBus is an online bust ticket booking platform, providing various bus/shuttle options for its users. This was one of the design challenges during my study in Purwadhika Digital School, with the aim of improving the current app today.

RedBus is an online bust ticket booking platform, providing various bus/shuttle options
for its users. This was one of the design challenges during my study in
Purwadhika Digital School, with the aim of improving the current app today.

RedBus is an online bust ticket booking platform, providing various bus/shuttle options
for its users. This was one of the design challenges during my study in Purwadhika Digital School, with the aim of improving the current app today.

Impact Given

🚀 +11% Increase in Success Rate

📝 Mastered usability testing

Testing the current app

To start the project, I did a usability testing to understand user behavior and flow when purchasing bus/shuttle tickets on RedBus as well as identifiying their pain points while purchasing bus/shuttle tickets on RedBus.

The success rate was very low because user experience issues in
Sorting & Filtering, Selecting Seat, and Continuing Order

The success rate was very low because user experience issues in Sorting & Filtering, Selecting Seat, and Continuing Order

User Persona

Improved User Flow

Instead of selecting specific bus stations to pick-up and drop-off later when they select seats, I moved it to the earliest stage of the user flow. This way, users don't have to decide again on their locations and mainly focus on selecting their tickets & adding their passengers details later on.

Wireframes